Department: 
Marketing
Vacancy Category: 
Office
Line Manager: 
Director of Sales & Marketing
Location: 
Westbourne Park, London W9 2BA
Closing Date: 
25th Oct '19

Job Title

Marketing Manager

Department

Marketing

Location

Westbourne Park, London W9 2BA

The Business

CityFleet Networks Limited is part of ComfortDelGro Corporation Ltd, one of the world’s largest specialist ground transport operations. 

 

CityFleet operates Licensed Taxis in London through Dial-a-Cab and ComCab and in Liverpool and Aberdeen as well as Private Hire vehicles in London via Comfort Executive.

In addition to our company owned fleets, our CityFleet Business brand is recognised as one of the leading ground transport providers to the UK corporate market providing users with access to all forms of ground transportation services in the UK and globally via telephone, web and mobile app booking systems.

 

Job Description

  • Establish market position, identifying target audience and development marketing plans with specific objectives across different channels and segments
  • Develop a pricing strategy that maximizes profit and market share but considers customer and vendor satisfaction
  • Lead market research, monitor competitor products, marketing activities and identify new markets segments and products
  • Track and measure marketing outcomes including marketing activities, response, leads, Sales, retention and ROI
  • Develop and maintain a library of documentation that is relevant for any potential bids / tenders; through liaising with other departments and stakeholders
  • Manage the company websites and social media communications and create effective marketing campaigns
  • Guides preparation of marketing activity reports and presents to the Executive Committee Team
  • Liaise with media organisations and advertising agencies.
  • Attend relevant industry functions providing feedback and information on market and   creative trends
  • Prepare high quality presentations, press releases as well as assist the Director of Client Services in producing a client communication newsletter and program

Min. Requirements

The applicant is expected to have at least at least 5 years’ proven experience in a similar Marketing role with a proven track record of creating a marketing campaign, marketing strategy and marketing plan
Intimate understanding of traditional and emerging marketing channels
Competent understand of Ground Transportation/Business Travel
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Reports to

Director of Sales & Marketing

Authority over:

N/A

Functional authority over:

N/A

Hours of Work

Monday to Friday 09:00 to 17:00

Salary

TBC

The Equality Act

CityFleet Networks Limited is an equal opportunity employer and all qualified applicants will receive consideration for employment with due regard to legal obligations for protected characteristics i.e. age, disability, marriage and civil partnership, gender reassignment, pregnancy and maternity, race, religion and belief, sex and sexual orientation.

Applicants from under-represented groups (Black, Asian and Minority Ethnic) and/or those with other protected characteristics are encouraged to apply.

Applicants with a disability who meet the minimum requirements for the role will be guaranteed an interview.

How to apply

Please send a covering letter of application and CV to:

 [email protected]  Alternatively, please post them toJacqui Reed, HR Administrator, Human Resources, ComfortDelGro House, 329 Edgware Road, Cricklewood, NW2 6JP

Applications

Applications should include:

  • the reasons you are applying for the post
  • why you believe you are a suitable candidate
  • any relevant qualifications or experience

Date of posting

27 September 2019

Closing date

11 October 2019